WAMO.IO
Revamping WAMO’s Brand Identity: Fostering Trust, Stability, and Partnership for Small and Medium Businesses.
WAMO is a digital banking solution provider for small medium businesses. NOIN was entrusted with the challenging task of revising and refining WAMO's brand identity. The overarching objective of the project was to establish WAMO as a reliable partner for small and medium businesses at every step of their entrepreneurial journey.
“Building a brand, finding the brand’s core, communicating the brand values, rebranding, and many more... Not an easy job. It takes months, discussions, and countless meetings and it still continues.
On this journey, we’re very grateful that we had great partners like NOIN. They listened, they understood, and they brought our brand to a different level.”
Challenge
The aim was to transform WAMO's image from its erstwhile identity to a brand that radiates professionalism, simplicity, and fluidity, thereby appealing to the younger generation of business that is seeking innovation and digital-first solutions. The strategic goal of the project was to build a strong foundation of trust, stability, and partnership.
In the course of reshaping the brand identity, NOIN's creative team retained elements from WAMO's previous identity, thereby preserving its unique heritage while infusing it with a fresh, modern appeal. The visual elements were designed to focus on capturing and representing the soul of young professionals who are the potential clients and partners of WAMO.
The transformed brand features bold layouts and robust typography complemented by monochromatic images of small business owners and enterprises, embodying a people-centric approach. This conscious design strategy served to highlight WAMO's commitment to championing small businesses as reliable, trustworthy options for its wide-ranging customer base.
Solution
The newly refined brand identity has given WAMO an avant-garde appeal while keeping its original ethos intact. It not only reflects a renewed sense of professionalism but also underscores WAMO's dedication to becoming an integral partner in the journey of small and medium businesses.
By seamlessly blending WAMO’s heritage with a fresh, modern aesthetic, NOIN has equipped WAMO with an innovative brand language that will facilitate its future growth. The redefined identity is a testament to WAMO's commitment to its mission - supporting and elevating small businesses in a competitive landscape.